Turn Comments Into Conversations
When someone comments "PRICE" on your reel, 12Bot replies to the comment and slides into their DMs automatically — then the chat continues in your shared inbox.
The problem
Buying interest evaporates in the comments
Social comments are where interest appears — but nobody has time to DM hundreds of commenters by hand, so leads go cold.
Social automation that converts
Comment automation
Reply to comments publicly, send a DM, tag the contact or start a flow.
Keyword or all comments
Match a keyword like "SHOP" or respond to every comment.
Per-post or account-wide
Apply a rule to one reel or your whole account, once per person per post.
DM bots
Handle Instagram and Facebook DMs with the same flows, keywords and AI as WhatsApp.
Media library
Browse your posts and reels with thumbnails and stats.
Automation stats
See triggered, replied and DMs-sent counts in your dashboard.
Set up in minutes
Connect with Meta login
Link your Instagram and Facebook accounts in Settings → Channels.
Create a rule
Choose keyword, post, reply text, DM and tag.
12Bot executes instantly
Once per person per post, as comments come in.
Continue in the inbox
Conversations land beside your WhatsApp chats.
Real-world example
A fashion brand's reel
The caption says "Comment SHOP and we'll send the link". 400 people comment overnight; 12Bot replies to each and DMs the product link, tagging every commenter. The team wakes up to 400 warm conversations.
Business benefits
- Converts social engagement into sales conversations automatically
- One team, one inbox, three channels
- Never miss a lead hiding in the comments
Who it's for
- Fashion & lifestyle brands
- Restaurants
- Gyms
- Course creators
- Influencers
We Have Answers
Common questions about instagram & facebook automation.
Through the official Meta login in Settings → Channels. One login can link your Facebook Page and Instagram Business account.
Works great with
Try Instagram & Facebook Automation today
Comment-to-DM automation and DM bots for Instagram and Facebook — in the same inbox.
No credit card required to begin.
