Can a bug spam my customers?

Built-in rate limits and quotas per account and per key protect against runaway sends.

Do you integrate with HubSpot or Zoho?

Not as native connectors yet. You can push lead events to them through outbound webhooks and the API.

Platform

Connect 12Bot to the Rest of Your Business

Real businesses run on many systems. Send messages from your own software, receive leads in real time and trigger conversations from events — safely.

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API keys

Managed in the dashboard

Signed

Webhooks with automatic retries

Quotas

Rate limits per account and key

The problem

Systems that do not talk to each other

Orders in one app, leads in another, customers on WhatsApp. Without integration your team copies data by hand.

Capabilities

Integration options

Developer API

Send approved templates (OTP, order confirmations), plain text and media from your own software, with bulk send support.

Outbound webhooks

Push lead events — created, updated, stage changed, assigned — to your URL with signed payloads.

Delivery log & test button

See every webhook delivery with retries and send a test event.

Inbound webhooks

An event in your system, like "payment received", can start a 12Bot flow with that customer.

Store connections

Shopify, WooCommerce and custom catalog APIs for commerce.

Usage console

Per-key usage statistics and documentation in the dashboard.

How it works

Connect in three moves

Create an API key

In Settings → Developer API.

Call the API or register a webhook

Send messages out, or receive lead events in.

Monitor usage

Quotas and logs keep everything safe and visible.

Real-world example

An online tutoring platform

When a student enrols, the platform calls 12Bot to send the "Welcome, here's your class link" template. A webhook also starts a 12Bot onboarding flow for that student.

Business benefits

Automation beyond chat, across your whole business
Safeguards — quotas, signing, retries — make it safe to connect

Who it's for

Businesses with developers
SaaS platforms
Anyone needing system A to talk to system B

Named CRM connectors (Zoho, HubSpot) are not available yet — use the API and webhooks instead.

Got questions?

We Have Answers

Common questions about developer api & integrations.

Yes. Use the Developer API to send approved authentication templates from your software.

Keep exploring

Documentation All features

Try Developer API & Integrations today

API keys, webhooks and store connections so 12Bot fits the way you already work.